Sr. Marketing Program Manager- B2B | B2C | P2P
We are representing a Sr. Program Manager with extensive Go To Market, SEO/SEM and eCommerce experience. She has 10+ years of experience leading and managing B2C,B2B and P2P strategic product marketing initiatives. She has founded, grew and developed a successful ecommerce business that was acquired.
- Strong analytical skills with a deep understanding of performance data to creatively market brands and connect with customers.
- Experience as a functional CMO for multiple clients in the global tech space
- Successfully develop and implement integrated marketing campaigns leveraging creative assets across channels
- Identify KPI’s and go-to-market strategies
- Prepare strategic customer presentations outlining key market insights and how company activates those insights into executable business or brand development programs with customers
- Product Lifecycle Management
- Go-to-Market Strategies
- Project Planning
- Creative Asset Development
- ROI Analysis
- Demand Planning
- Client/Customer relations